Home Help Ad Format Directory TikTok All 12 TikTok ad formats (5 image, 7 video), grouped by placement category — the same specs the resizer exports.
Safe-zone values are pixels (top / bottom / left / right) at the format's native recommended resolution — keep text, logos, and CTAs out of those margins so platform UI doesn't cover them. Formats without a value have no platform-documented safe zone.
Image Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Image Ad Vertical Image 9:16 1080 × 1920 px 540 × 960 px 5MB — — T 130 · B 370 · L 60 · R 120 px Image Ad Square Image 1:1 1080 × 1080 px 640 × 640 px 5MB — — — Image Ad Landscape Image 16:9 1920 × 1080 px 960 × 540 px 5MB — — —
Carousel Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Carousel Image Image 1:1 1080 × 1080 px 640 × 640 px 5MB — — —
Brand Takeover Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Brand Takeover Image Image 9:16 1080 × 1920 px 540 × 960 px 5MB — — T 130 · B 370 · L 60 · R 120 px Brand Takeover Video Video 9:16 1080 × 1920 px 540 × 960 px 500MB 3–5 s H.264 T 130 · B 370 · L 60 · R 120 px
Video Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone In-Feed Video Video 9:16 1080 × 1920 px 540 × 960 px 500MB 5–600 s H.264 T 130 · B 370 · L 60 · R 120 px Video Square Video 1:1 1080 × 1080 px 640 × 640 px 500MB 5–600 s H.264 T 130 · B 370 · L 60 · R 120 px Video Landscape Video 16:9 1920 × 1080 px 960 × 540 px 500MB 5–600 s H.264 T 130 · B 370 · L 60 · R 120 px
TopView Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone TopView Video 9:16 1080 × 1920 px 540 × 960 px 500MB 5–60 s H.264 T 130 · B 370 · L 60 · R 120 px
Spark Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Spark Ads Video 9:16 1080 × 1920 px 540 × 960 px 500MB 5–600 s H.264 T 130 · B 370 · L 60 · R 120 px
Branded Hashtag Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Branded Hashtag Video 9:16 1080 × 1920 px 540 × 960 px 500MB 5–600 s H.264 T 130 · B 370 · L 60 · R 120 px