Home Help Ad Format Directory Snapchat All 8 Snapchat ad formats (4 image, 4 video), grouped by placement category — the same specs the resizer exports.
Safe-zone values are pixels (top / bottom / left / right) at the format's native recommended resolution — keep text, logos, and CTAs out of those margins so platform UI doesn't cover them. Formats without a value have no platform-documented safe zone.
Single Image Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Single Image Image 9:16 1080 × 1920 px 540 × 960 px 5MB — — T 192 · B 288 · L 65 · R 65 px
Collection Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Collection Image Image 9:16 1080 × 1920 px 540 × 960 px 5MB — — T 192 · B 288 · L 65 · R 65 px Collection Tile Image 1:1 160 × 160 px 160 × 160 px 2MB — — — Collection Video Video 9:16 1080 × 1920 px 540 × 960 px 1GB 3–180 s H.264 T 192 · B 288 · L 65 · R 65 px
Story Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Story Ad Image Image 9:16 1080 × 1920 px 540 × 960 px 5MB — — T 192 · B 288 · L 65 · R 65 px Story Ad Video 9:16 1080 × 1920 px 540 × 960 px 1GB 3–180 s H.264 T 192 · B 288 · L 65 · R 65 px
Snap Ads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Snap Ad Video 9:16 1080 × 1920 px 540 × 960 px 1GB 3–180 s H.264 T 192 · B 288 · L 65 · R 65 px
Commercials Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Commercials Video 9:16 1080 × 1920 px 540 × 960 px 1GB 3–180 s H.264 T 192 · B 288 · L 65 · R 65 px