Home Help Ad Format Directory Meta (Facebook & Instagram) All 42 Meta (Facebook & Instagram) ad formats (24 image, 18 video), grouped by placement category — the same specs the resizer exports.
Safe-zone values are pixels (top / bottom / left / right) at the format's native recommended resolution — keep text, logos, and CTAs out of those margins so platform UI doesn't cover them. Formats without a value have no platform-documented safe zone.
Feed Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Feed Square Image 1:1 1440 × 1440 px 500 × 500 px 30MB — — — Feed Vertical Image 4:5 1440 × 1800 px 500 × 625 px 30MB — — — Feed Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 30MB — — — Feed Wide Image 16:9 1920 × 1080 px 600 × 338 px 30MB — — — Feed Square Video 1:1 1080 × 1080 px 500 × 500 px 4GB 1–240 s H.264 — Feed Vertical Video 4:5 1440 × 1800 px 500 × 625 px 4GB 1–240 s H.264 — Feed Landscape Video 16:9 1920 × 1080 px 600 × 338 px 4GB 1–240 s H.264 — Feed Wide Video 1.91:1 1200 × 628 px 600 × 314 px 4GB 1–240 s H.264 —
Stories/Reels Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Stories Image 9:16 1440 × 2560 px 500 × 889 px 30MB — — T 269 · B 384 · L 65 · R 65 px Reels Cover Image 9:16 1080 × 1920 px 500 × 889 px 30MB — — T 269 · B 384 · L 65 · R 65 px Stories Video 9:16 1440 × 2560 px 500 × 889 px 4GB 1–120 s H.264 T 269 · B 384 · L 65 · R 65 px Reels Video 9:16 1440 × 2560 px 500 × 889 px 4GB 3–90 s H.264 T 269 · B 384 · L 65 · R 65 px
Carousel Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Carousel Square Image 1:1 1080 × 1080 px 500 × 500 px 30MB — — — Carousel Vertical Image 4:5 1080 × 1350 px 500 × 625 px 30MB — — — Carousel Video Video 1:1 1080 × 1080 px 500 × 500 px 4GB 1–240 s H.264 —
Right Column Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Right Column Image 1:1 1080 × 1080 px 254 × 254 px 30MB — — —
Marketplace Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Marketplace Image 1:1 1080 × 1080 px 500 × 500 px 30MB — — —
Instant Articles Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Instant Article Image 1.91:1 1200 × 628 px 600 × 314 px 30MB — — —
Audience Network Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Audience Network Image 9:16 1080 × 1920 px 398 × 708 px 30MB — — T 269 · B 384 · L 65 · R 65 px Audience Network Video 9:16 1080 × 1920 px 338 × 600 px 4GB 3–61 s H.264 T 269 · B 384 · L 65 · R 65 px
Messenger Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Messenger Image 1:1 1440 × 1440 px 500 × 500 px 30MB — — — Messenger Video 1:1 1080 × 1080 px 500 × 500 px 4GB 1–240 s H.264 — Messenger Stories Video 9:16 1080 × 1920 px 500 × 889 px 4GB 1–120 s H.264 T 269 · B 384 · L 65 · R 65 px
Search Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Search Results Image 1:1 1440 × 1440 px 500 × 500 px 30MB — — — Search Results Video 1:1 1080 × 1080 px 500 × 500 px 4GB 1–240 s H.264 —
Explore Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Explore Image 1:1 1440 × 1440 px 500 × 500 px 30MB — — —
Collection Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Collection Image 1:1 1440 × 1440 px 500 × 500 px 30MB — — — Collection Video 1:1 1440 × 1440 px 500 × 500 px 4GB 1–60 s H.264 —
Video Feeds Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Video Feeds Image 4:5 1440 × 1800 px 500 × 625 px 30MB — — — Video Feeds Video 4:5 1440 × 1800 px 500 × 625 px 4GB 1–14460 s H.264 —
Business Explore Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Business Explore Image 9:16 1440 × 2560 px 500 × 889 px 30MB — — T 269 · B 384 · L 65 · R 65 px Business Explore Video 9:16 1440 × 2560 px 500 × 889 px 4GB 1–14460 s H.264 T 269 · B 384 · L 65 · R 65 px
IG Explore Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone IG Explore Home Image 9:16 1440 × 2560 px 500 × 889 px 30MB — — T 269 · B 384 · L 65 · R 65 px
IG Search Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone IG Search Results Image 9:16 1440 × 2560 px 500 × 889 px 30MB — — T 269 · B 384 · L 65 · R 65 px
In-Stream Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone In-Stream Video 16:9 1920 × 1080 px 600 × 338 px 4GB 5–15 s H.264 —
Threads Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Threads Feed Square Image 1:1 1080 × 1080 px 500 × 500 px 30MB — — — Threads Feed Vertical Image 4:5 1080 × 1350 px 500 × 625 px 30MB — — — Threads Feed Video Square Video 1:1 1080 × 1080 px 500 × 500 px 4GB up to 60 s H.264 — Threads Feed Video Vertical Video 4:5 1080 × 1350 px 500 × 625 px 4GB up to 60 s H.264 — Threads Carousel Card Image 1:1 1080 × 1080 px 500 × 500 px 30MB — — —
WhatsApp Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone WhatsApp Status Image Image 9:16 1080 × 1920 px 500 × 889 px 30MB — — T 160 · B 160 · L 0 · R 0 px WhatsApp Status Video Video 9:16 1080 × 1920 px 500 × 889 px 4GB up to 30 s H.264 T 160 · B 160 · L 0 · R 0 px