Home Help Ad Format Directory Google Ads All 61 Google Ads ad formats (37 image, 24 video), grouped by placement category — the same specs the resizer exports.
Safe-zone values are pixels (top / bottom / left / right) at the format's native recommended resolution — keep text, logos, and CTAs out of those margins so platform UI doesn't cover them. Formats without a value have no platform-documented safe zone.
Responsive / PMax Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Responsive Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 5MB — — — Responsive Square Image 1:1 1200 × 1200 px 300 × 300 px 5MB — — — Responsive Portrait Image 4:5 960 × 1200 px 480 × 600 px 5MB — — —
Display Network Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Medium Rectangle Image 6:5 300 × 250 px — 150KB — — — Large Rectangle Image 6:5 336 × 280 px — 150KB — — — Leaderboard Image 8:1 728 × 90 px — 150KB — — — Large Leaderboard Image 10.78:1 970 × 90 px — 150KB — — — Mobile Leaderboard Image 6.4:1 320 × 50 px — 150KB — — — Banner Image 7.8:1 468 × 60 px — 150KB — — — Half Page Image 1:2 300 × 600 px — 150KB — — — Large Mobile Banner Image 3.2:1 320 × 100 px — 150KB — — — Skyscraper Image 1:5 120 × 600 px — 150KB — — — Wide Skyscraper Image 4:15 160 × 600 px — 150KB — — — Billboard Image 3.88:1 970 × 250 px — 150KB — — — Square Image 1:1 250 × 250 px — 150KB — — — Small Square Image 1:1 200 × 200 px — 150KB — — — Portrait Image 2:7 300 × 1050 px — 150KB — — —
Demand Gen Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Demand Gen Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 5MB — — — Demand Gen Square Image 1:1 1200 × 1200 px 300 × 300 px 5MB — — — Demand Gen Portrait Image 4:5 960 × 1200 px 480 × 600 px 5MB — — — Demand Gen Vertical (YouTube Shorts) Image 9:16 1080 × 1920 px 600 × 1067 px 5MB — — — Demand Gen Logo Square Image 1:1 1200 × 1200 px 144 × 144 px 5MB — — — Demand Gen Video Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 10–60 s H.264 — Demand Gen Video Vertical Video 9:16 1080 × 1920 px 360 × 640 px 256GB 10–60 s H.264 — Demand Gen Video Portrait Video 4:5 960 × 1200 px 480 × 600 px 256GB 10–60 s H.264 — Demand Gen Video Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 10–60 s H.264 —
App Campaigns Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone App Image Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 5MB — — — App Image Square Image 1:1 1200 × 1200 px 200 × 200 px 5MB — — — App Image Vertical Image 4:5 1200 × 1500 px 320 × 400 px 5MB — — — App Campaign Video Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 10–60 s H.264 — App Campaign Video Vertical Video 9:16 1080 × 1920 px 360 × 640 px 256GB 10–60 s H.264 — App Campaign Video Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 10–60 s H.264 —
Display Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Display Logo Square Image 1:1 1200 × 1200 px 128 × 128 px 5MB — — — Display Logo Landscape Image 4:1 1200 × 300 px 512 × 128 px 5MB — — — Display Image Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 5MB — — — Display Image Square Image 1:1 600 × 600 px 300 × 300 px 5MB — — — Display Video Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 1–30 s H.264 — Display Video Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 1–30 s H.264 — Display Video Vertical Video 2:3 720 × 1080 px 360 × 540 px 256GB 1–30 s H.264 —
Performance Max Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone PMax Logo Landscape Image 4:1 1200 × 300 px 512 × 128 px 5MB — — — PMax Logo Square Image 1:1 1200 × 1200 px 128 × 128 px 5MB — — — PMax Video Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 10–180 s H.264 — PMax Video Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 10–180 s H.264 — PMax Video Vertical Video 9:16 1080 × 1920 px 360 × 640 px 256GB 10–180 s H.264 — PMax Vertical (9:16) Image 9:16 1080 × 1920 px 600 × 1067 px 5MB — — —
Search Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Search Logo Square Image 1:1 1200 × 1200 px 128 × 128 px 5MB — — — Search Image Square Image 1:1 1200 × 1200 px 300 × 300 px 5MB — — — Search Image Landscape Image 1.91:1 1200 × 628 px 600 × 314 px 5MB — — —
Video Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Video Thumbnail Image 16:9 1280 × 720 px 1280 × 640 px 2MB — — — Companion Banner Image 5:1 300 × 60 px — 150KB — — —
Video — In-Feed Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone In-Feed Video Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 1–15 s H.264 — In-Feed Video Vertical Video 9:16 1080 × 1920 px 360 × 640 px 256GB 1–15 s H.264 — In-Feed Video Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 1–15 s H.264 —
Video — Action Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Video Action Landscape (legacy) Video 16:9 1920 × 1080 px 640 × 360 px 256GB 10–180 s H.264 — Video Action Vertical (legacy) Video 9:16 1080 × 1920 px 360 × 640 px 256GB 10–180 s H.264 — Video Action Square (legacy) Video 1:1 1080 × 1080 px 480 × 480 px 256GB 10–180 s H.264 —
Video — Reach Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone Video Reach Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 6–15 s H.264 — Video Reach Vertical Video 9:16 1080 × 1920 px 360 × 640 px 256GB 6–60 s H.264 — Video Reach Square Video 1:1 1080 × 1080 px 480 × 480 px 256GB 6–60 s H.264 — Video Reach Target Freq Landscape Video 16:9 1920 × 1080 px 640 × 360 px 256GB 6–15 s H.264 —
Video — Masthead Format Type Aspect ratio Recommended size Minimum size Max file size Duration Codec Safe zone YouTube Masthead Video 16:9 1920 × 1080 px 640 × 360 px 256GB 1–180 s H.264 —