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Amazon Advertising ad sizes & safe zones

All 15 Amazon Advertising ad formats (11 image, 4 video), grouped by placement category — the same specs the resizer exports.

Safe-zone values are pixels (top / bottom / left / right) at the format's native recommended resolution — keep text, logos, and CTAs out of those margins so platform UI doesn't cover them. Formats without a value have no platform-documented safe zone.

Sponsored Display

FormatTypeAspect ratioRecommended sizeMinimum sizeMax file sizeDurationCodecSafe zone
Medium RectangleImage6:5300 × 250 px—50KB———
LeaderboardImage8:1728 × 90 px—50KB———
Wide SkyscraperImage4:15160 × 600 px—50KB———
Large RectangleImage6:5336 × 280 px—50KB———
Small RectangleImage1.2:1180 × 150 px—50KB———

DSP

FormatTypeAspect ratioRecommended sizeMinimum sizeMax file sizeDurationCodecSafe zone
BillboardImage3.88:1970 × 250 px—200KB———
Full BannerImage7.8:1468 × 60 px—50KB———
Mobile BannerImage6.4:1320 × 50 px—50KB———
Mobile LeaderboardImage3:1300 × 100 px—50KB———
Half PageImage1:2300 × 600 px—200KB———

Mobile

FormatTypeAspect ratioRecommended sizeMinimum sizeMax file sizeDurationCodecSafe zone
Mobile Detail Page BannerImage3.31:1414 × 125 px—200KB———

Video

FormatTypeAspect ratioRecommended sizeMinimum sizeMax file sizeDurationCodecSafe zone
Sponsored Brands VideoVideo16:91920 × 1080 px1280 × 720 px500MB6–45 sH.264 or H.265—
Sponsored Display VideoVideo16:91920 × 1080 px640 × 360 px500MB6–45 sH.264—
Online Video (OLV)Video16:91920 × 1080 px1280 × 720 px500MB6–120 sH.264—
OTT/Streaming TVVideo16:91920 × 1080 px1920 × 1080 px500MB15–30 sH.264—
All platforms in the Ad Format DirectoryAd sizes comparison view